Appointed by Mirvac to refine the retail product for Allendale Square, Assembly + Co. developed the market strategy for the precincts multi-million dollar redevelopment.

Working with eastern states based creative, communication’s and digital agencies Assembly + Co. managed all aspects of implementation throughout the construction phase into launch.

Assembly + Co. continue to work with Mirvac to manage retail and destination marketing for Underground at Allendale Square.


  • Christou
  • Studio Woo
  • Dec PR
  • Milk Digital
  • Sarah McCloskey
  • Lewyblu
  • The Little Balloonery
  • The Flower Run
  • Little Polkadot Pantry
  • Chi Cho Gelato
  • Taryn Hayes