Assembly + Co. were appointed by AMP Capital to develop an integrated customer experience for Karrinyup Shopping Centre’s SS20 RENEW YOU campaign.
Assembly + Co. worked in concert with the centre’s marketing team and creative agency to develop The Chrysalis, an immersive gift with spend activation.
The campaign’s core objective was to drive spend across the centre’s fashion and beauty categories.
Entering the Chrysalis through one of two doors customers were rewarded with a gift of renewal ranging from massage vouchers to Nespresso Machines.
The experience took place in centre court with over 2,100 people participating across the campaign period.