FOMO FREO

In 2016, Assembly + Co. were engaged by Sirona Capital to curate the retail product and develop the market strategy for the revitalisation of Kings Square in Fremantle.

The mixed use project involves the co-ordinated redevelopment of the Queensgate building and carpark along with the former Myer building in the heart of the port city.

Assembly + Co. worked with the client team to curate and commission research, brand and architecture informing design, product and place.

The project was announced to market in 2017 through a national partnership with The Australia.

Assembly + Co. continue to work with Sirona Capital to bring FOMO FREO to life.

FOMO FREO will launch in 2021.

ASSEMBLED TEAM:

• HDR
• Hassell
• Macro Plan Dimasi
• Painted Dog Research
• Zebra Creative
• Pixel Flakes
• News Ltd