In 2016, Assembly + Co. were engaged by Sirona Capital to curate the retail product and develop the market strategy for the revitalisation of Kings Square in Fremantle.

The mixed use project involves the co-ordinated redevelopment of the Queensgate building and carpark along with the former Myer building in the heart of the port city.

Assembly + Co. worked with the client team to curate and commission research, brand and architecture informing design, product and place.

FOMO was launched to market in 2017 through a national partnership with The Australian and is anticipated to reach practical completion in 2020.


  • HDR
  • Hassell
  • Macro Plan Dimasi
  • Painted Dog Research
  • Zebra Creative
  • Pixel Flakes
  • News Ltd