Celebrating the redevelopment of the former Myer and Queensgate buildings and carpark, Sirona Capital embarked on their first large scale community engagement campaign for FOMO FREO.

People of all ages were invited to register for their free place at one of 320 easels at Fremantle Oval to paint what Freo means to them.

A FREE community art event for everyone, FOMO FREO Colour was the biggest paint-in of its kind ever seen in WA with over 850 people in attendance.

FOMO FREO ambassadors and artists Anya Brock and David Spencer were on hand to select the top five works to feature as part of the FOMO project in the years to come.

Assembly + Co. managed all aspects of campaign delivery also developing and implementing the communications plan for the event.


  • Zebra Creative
  • Supersonic
  • Reeces Hire