Appointed by Vicinity Centres to develop a brand experience to support DFO’s entry into the Western Australian market.
Assembly + Co. worked with the local marketing team to develop the ‘Hunt for a Designer Brand’ concept. The core objectives to increase brand awareness, promote positive consumer engagement and build anticipation for launch.
The brand experience took place on the Murray Street Mall with more than 1,100+ people participating in the hunt for $30,000 in prizes.
Assembly + Co. continue to work with Vicinity Centres and will assist in the launch of DFO this October.