Appointed by Vicinity Centres to develop a brand experience to support DFO’s entry into the Western Australian market.

Assembly + Co. worked with the local marketing team to develop the ‘Hunt for a Designer Brand’ concept. The core objectives to increase brand awareness, promote positive consumer engagement and build anticipation for launch.

The brand experience took place on the Murray Street Mall with more than 1,100+ people participating in the hunt for $30,000 in prizes.

Assembly + Co. continue to work with Vicinity Centres and assisted with the launch of DFO Perth.


  • ID by Mono
  • Howell Builders
  • Orriss Films
  • Vicinity Centres
  • Matrix Productions
  • Hire Society
  • Overtime Design
  • Social Playground
  • Petal + Pop
  • Power Music
  • The Little Balloonery
  • DJ Mishtee
  • MOP Donuts